20 Trends for the Future – Athletic Business

One way fitness centers can beat the competition in the next 20 years is to narrow their focus to a small community, Aglialoro of Cybex says. Fitness facilities will have to “take fitness closer to where the customer lives as opposed to waiting for them to come to the club,” says Aglialoro.”I think society, in general, will be looking at location, location, location,” agrees Ken Reinig, president of Association Insurance Group, Lakewood, Colo. “As we get busier and busier, we’ll need a place to work out that’s close. If [people] have to drive more than a couple of miles, [they’re] just not going to go.”

Source: 20 Trends for the Future – Athletic Business

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